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Should women in business use ChatGPT to help market their business?

Nov 19, 2023 | Marketing

Belle from Creative Resauce sitting on a lounge writing a blog post

I’m not going to make you read to far in to this article to find out that the resounding answer is yes! And that’s not just because I had ChatGPT help me write this article (😂).

The fact is, if you’re not harnessing the power of ChatGPT, or other AI tools, then you’re going to fall behind. The trick is, learning how to use it to get the content you need to market your business and ensuring that the contact it creates for you is original. We’ll touch on that at the end of this article.

We all know that creating high-quality marketing content is crucial for any business, but it can be time-consuming, expensive, and frankly, a bit of a headache. This is where ChatGPT comes in. But what exactly is ChatGPT? ChatGPT is an AI-powered language model that can help you generate content quickly and easily, without sacrificing quality or originality.

So why is this important for women in business? Well, let’s face it: women are often expected to do it all. We’re expected to juggle our careers, our families, and our personal lives, all while looking fabulous and never breaking a sweat. And while we’re more than capable of rising to the challenge, sometimes it’s nice to have a little help. That’s where ChatGPT comes in.

Whether you’re a solopreneur or part of a larger team, ChatGPT can help you create amazing content that will help you stand out in a crowded marketplace. And the best part? You don’t have to deal with any of the agency BS. No more endless rounds of revisions, no more pushy sales pitches, no more hidden fees. Just high-quality content that you can be proud of.

So what types of content marketing is ChatGPT great for? Here are just a few examples:

Blog Posts: ChatGPT can help you write informative and engaging blog posts on a variety of topics. It can help you generate ideas, outline your content, and even write the first draft. This is perfect for women in business who want to establish themselves as thought leaders in their field.

Social Media Updates: ChatGPT can help you come up with clever and creative social media updates that will get your audience engaged and excited. This is great for women in business who want to build their brand on social media but don’t have the time or resources to create content from scratch.

Email Campaigns: ChatGPT can help you write compelling email subject lines and content that will entice your subscribers to open and read your emails. This is perfect for women in business who want to nurture their audience and build stronger relationships with their customers.

But how do you ensure that your content is in your brand’s unique tone of voice?

This is where things get interesting. While ChatGPT doesn’t have a personality or tone of voice, you can train it to mimic your brand’s tone of voice by providing examples of your brand’s existing content.

By inputting examples of your brand’s content, ChatGPT can learn your brand’s tone of voice and start generating content that sounds like it was written by a member of your team. This can be a huge time-saver and help ensure your content is consistent with your brand’s messaging. And the best part? No agency BS required!

ChatGPT is an incredibly powerful tool for women in business who want to create high-quality marketing content without staying up until midnight each night trying to do it all! Whether you’re writing blog posts, social media updates, or email campaigns, ChatGPT can help you save time and resources while ensuring that your content is engaging and effective. So what are you waiting for?

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Now I focus on working with women in business to create their dream brand and website. But rest assured, I’ve worked with the big guys too and learned a thing or two along the way.

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