BRANDING, WHAT IS IT, & WHY DOES YOUR BUSINESS NEED IT?
If you think of your logo as the face of your business, then branding is definitely its personality.
The way you position your business and the brand you create will speak to your potential clients about who you are and what your business is all about.
It can create trust, humour, desire or inspiration. It conveys what is special and unique about your business and if done correctly will make your new leads want to work with you.
For all my branding clients I use a proven three step process:
Discovery: we dive deep into your business and your target audience to make sure what we create is grounded in strategy.
Creation: research and concepting at this stage brings to life the ideas and mood we have discussed. Here is where the magic happens.
Launch: what’s a beautiful brand without a party to celebrate it? You will receive all your shiny new brand assets as well as some stuff to help you promote it to your audience.
“Belle really got involved and understood my business model before making assumptions about the business needs. Belle built our new website, helped with branding and improved google ranking. Within a week of going live we gained more traction than in the previous 3 months. I could not recommend Belle highly enough, I love the website.”
“Creative Resauce was one of the agencies I used whilst on contract at the RAS of NSW and I thoroughly enjoyed working with Belle. It was a real partnership with Belle and her willingness to understand the brief and work through the creative process to achieve the best outcome was extremely professional. She often went above and beyond and tackled every job with enthusiasm and was responsive, timely and within the framework of our budgets.”
“Belle has been the Creative Designer for Brightsparks for over 3 years. Her work is consistently of a high standard and she always delivers the end product within the deadline. Her attitude is highly professional and she is a pleasure to work with. Belle's passion for design is evident in everything she does and I trust her completely to further develop our brand image. I would highly recommend Belle to anyone needing a fantastic designer.”
"From the moment I handed over my logo idea, I knew that Belle from Creative Resauce was the only person for the job. With quick email response times; easy submission process; an understanding of the needs of my business and a distinct creative flair, she did not disappoint. Needless to say, the finished design met all the requirements of the brief, and even outshone my original idea. Belle, I can't thank you enough!"
“Working with Belle was a Joy. I had developed my website a few years ago and it was cluttered, lacked a client journey and did not rank in SEO. Belle quickly fixed up links, simplified the journey and improved the design. She was fast, accurate, creative in her approach and extremely knowledgeable about current trends, technical and design issues.”
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