Congratulations on launching your website! Now that you have this powerful 24/7 salesperson working for your business, it’s time to spread the word and make the most of your online presence. In a digital landscape teeming with over a billion websites, the “build it and they will come” strategy is not enough, especially for those just starting out. To maximise your website’s visibility, consider the following comprehensive guide to promoting your online address.
1. Social Media Profiles:
Your social media profiles are the perfect way to tell the world about your new website. Leveraging the reach of these platforms is essential for ensuring that your website gets in front of your new site. Here’s an in-depth look at how to make the most of your social media presence.
Share a sneak peek into your website pre-launch, highlight key features, or tease upcoming content to generate anticipation. Include a clear call to action in your announcements. Whether it’s inviting followers to explore your new website, signing up for newsletters, or engaging with specific features, guide them on the next steps.
Foster a sense of community by encouraging users to share their thoughts about the new website. Invite comments, questions, and feedback, and respond promptly to create a dialogue.
Facebook: make sure you website is featured in your Facebook page’s “About” section. Take advantage of the area for your business description.
Instagram: Include your website link in your Instagram bio. Make sure you post about your new website, create a reel showing people through the homepage and be sure to write a compelling post to get people to want to click through.
LinkedIn: Make sure you update your website in your contact info and add a post announcing the launch, letting people know what’s been updated and why they should check it out.
2. Email Signature:
Integrate your website link into your email signature alongside your contact information. Turn every email into an opportunity for your recipients to explore your online space. My go-to for a great-looking email signature is SignatureHound. (HINT: If I’ve done you’re branding, you’ll already have one of these included!)
3. Directory Listings:
Ensure your website address is included in online directories such as Google My Business, Yelp, and local Chamber of Commerce listings. Anywhere you have a business listing online should feature your website link.
4. Other Websites:
If other websites are talking about or promoting your business, reach out and ask them to update their content with a link to your website. You can also increase your domain authority by actively trying to increase your backlinks. Identify websites of partners, affiliates, or businesses with whom you share a mutually beneficial relationship. These could include companies you collaborate with, vendors, or associates within your industry and ask them to include links to your new website.
You can also explore industry-specific publications, blogs, or news outlets that have featured your business or you think would be a good fit to feature your business. These platforms often serve as valuable sources of external validation and can significantly increase your online credibility.
5. Printed Materials:
Update your business cards, brochures, flyers, and printed ads with your website address. Make sure your customers are aware of all your offerings by including your website address on invoices and proposals. Provide them with an opportunity to learn more about your business. Add your website address to vehicle graphics or decals and spruce up your physical location by adding the graphics with your website address to your front doors or windows. Let visitors in the physical world know they can find more information online.
Consider promotional items like pens, cups, and bags with your website address. Ensure that every piece with your company name is a potential gateway to your online space. And don’t forget to include your website address on company apparel. Whether it’s company t-shirts or staff uniforms, make your online presence part of your team’s attire.
Lastly, feel free to reach out if you need assistance with any of these steps. I’m here to help you make the most of your online journey!