Charlotte Peterswald
Real Estate


Case Study: Charlotte Peterswald Real Estate

About the project


The Brief

Charlotte Peterswald is a boutique real estate agency located in Sydney. With years of experience, she needed a website that reflected that and attracted her clients located in Sydney’s North Shore and Eastern Suburbs.

Charlotte had spent a lot of time crafting the perfect messaging for her audience and had some beautiful branding shots taken by Heist Creative, all she needed was for me to pull it all together into an eye-catching, functional site her ideal clients would love using.

The Solution

Being a Real Estate website, there was a lot more behind-the-scenes tech required than my usual, service-based business site. I created a beautiful WordPress website for Charlotte that was not only easy for her to update and maintain but also ensured her property listings were automatically fed through and updated.

Everyone loves a bit of “before and after” and this is the perfect website to showcase that. The imagery, branding and a lot of the content remained the same, but it’s the way it is now presented that makes all the difference to how this website functions from a user’s perspective.

What the client said

“When you have a small business it is so important to create a team around you who makes you look good. Belle is now part of that team for me! Someone I can go to when I need a beautiful result and who understands my vision. I love my new website and marketing items!”

Charlotte Peterswald WordPress Website BeforeCharlotte Peterswald WordPress Website After
Charlotte Peterswald WordPress Website BeforeCharlotte Peterswald WordPress Website After

client love

Exceptional. That’s the word that best describes our experience in working with Belle. Our previous website was solid but needed updates to improve search functionality, better showcase our product range, and help shine through our brand core values and personality in a more meaningful way.

Belle understands all facets to a website - she’s not just a website designer, rather a savvy business mind with design skills. We absolutely love the professional but warm vibe Belle achieved on our website… and our customers agree!

If you’re looking for the best, she’s it.

Ciara + Tracy

Co-founders, Pure Fin

I absolutely love my website!

I had designed my old website myself and thought it wasn’t too shabby but when Belle redid my branding and website she did such an amazing job that every time I look at it my heart sings. Obviously, other people love it too as I jumped a full ranking percent the month after we launched it.

Belle seriously knows her stuff, advising me to choose a theme which allows me to showcase my varied products with a huge amount of detail on each product page. This level of knowledge increases customer satisfaction which leads to more sales.

Caro Keatings

Founder, Whealthy Life

Belle not only created our amazing website and branding but also mentored us through our first year in business. She provided a wealth of business advice and support which helped our floristry business blossom!

We love our website, it is such a great representation of our brand. We find it very user-friendly and so do our clients.

Belle is the perfect mix of professional and approachable. Her honest and upfront approach was both refreshing and effective in realising our business goals.

We cannot recommend Belle highly enough.

Amy + Jenna

Co-founders, Edwards & Day


The ultimate cheat sheet


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