Pure Fin CBD Oil
BRANDING, PACKAGING, PRINT COLLATERAL, SHOPIFY WEBSITE
About the project
The Brief
Ciara and Tracy approached me to help in creating a brand, packaging and a Shopify website to launch their new CBDa Oil onto the market in the USA. Being a father/daughter team, the brief was to ensure the brand was gender-neutral, appealed to a wide age range and created trust in their product.
Whilst predominantly an eCommerce product, especially in the early stages of their business, their packaging also needed to have shelf appeal so that when it went into retails stores it stood out from the competition.
It was also important their Shopify website was not only easy for them to keep updated, it was also easy for their users to navigate and make buying decisions.
The Solution
Playing on the unique aspect of their product containing fish oil, I created a brand that would achieve all their desired results in terms of being broadly appealing and trustworthy.
The strong wave graphic was carried through their various products, creating a strong visual link across their range.
Their Shopify website was carefully crafted to ensure ease of use, show their launch range to it’s full potential and be easily expanded upon as the range grew.
What the client said
“Exceptional. That’s the word that best describes our experience in working with Belle on our holistic supplement website “refresh.” Our previous website was solid but needed updates to improve search functionality, better showcase our product range, and help shine through our brand core values and personality in a more meaningful way.
Belle understands all facets of a website – she’s not just a website designer, but rather a savvy business mind with design skills. She upgraded our website product search functions to make the shopping process simpler for both new and current customers, highlighted our unique product offerings in an attention-grabbing way, and ensured SEO was optimized on every single page. On top of all of that, she showcased imagery of our products in a beautiful, eye-catching way. We absolutely love the professional but warm vibe Belle achieved on our website… and our customers agree!
We couldn’t be more pleased to have chosen Belle from Creative Resauce for our website refresh. If you’re looking for the best, she’s it.”
client love
Exceptional. That’s the word that best describes our experience in working with Belle. Our previous website was solid but needed updates to improve search functionality, better showcase our product range, and help shine through our brand core values and personality in a more meaningful way.
Belle understands all facets to a website - she’s not just a website designer, rather a savvy business mind with design skills. We absolutely love the professional but warm vibe Belle achieved on our website… and our customers agree!
If you’re looking for the best, she’s it.
I absolutely love my website!
I had designed my old website myself and thought it wasn’t too shabby but when Belle redid my branding and website she did such an amazing job that every time I look at it my heart sings. Obviously, other people love it too as I jumped a full ranking percent the month after we launched it.
Belle seriously knows her stuff, advising me to choose a theme which allows me to showcase my varied products with a huge amount of detail on each product page. This level of knowledge increases customer satisfaction which leads to more sales.
Belle not only created our amazing website and branding but also mentored us through our first year in business. She provided a wealth of business advice and support which helped our floristry business blossom!
We love our website, it is such a great representation of our brand. We find it very user-friendly and so do our clients.
Belle is the perfect mix of professional and approachable. Her honest and upfront approach was both refreshing and effective in realising our business goals.
We cannot recommend Belle highly enough.
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