Brand Creation
Stacey and John from Le Miel came to me with a decided name and a strong vision for their brand. The branding process began with refining an existing idea for a graphic into an abstract, ornate “bee” to reflect the name “Le Miel,” which means “Honey” in French. This graphic was paired with a hand-drawn font for their name, creating a visual identity that is both classic and timeless. The branding elements were designed to reflect the quality of their wines and the beautiful region of Willamette Valley, where they are located. This included logo design, colour palette selection, and other brand elements that resonate with their target audience. Every detail was crafted to align with Le Miel Winery’s values and vision.
Copywriting and Website Design + Development
Next, we moved on to the website. U started by taking the information they had provided and crafting it into compelling copy that told the story of Le Miel Winery and their dedication to producing quality wines. The website design and development focused on providing a seamless, user-friendly experience. By integrating VinoShipper, we enabled customers to easily purchase wines online.
Results
The result was a classic, timeless brand identity that truly reflects Le Miel Winery’s values, along with a website that now provides an easy platform for visitors to explore and purchase their wines. Stacey and John from Le Miel were thrilled with the outcome, and this was their feedback:
“Belle was great to work with and we would recommend her services for any small business! We love our website and have gotten very positive feedback on how clean and pretty it is. We look forward to continuing to work with Belle to maintain and improve our site as our business grows.”
Check out the results below and let me know what you think!
