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Kinetic Lab


A full brand reimagining, including business naming, brand creation, copywriting, social media, website design + development, signage, merchandise, and more was the ambitious task set out by Hollie from North West Health & Performance when she approached me. I was delighted to be given the opportunity to help take their thriving exercise physiology business to the next level.
Branding | Copywriting | Web Design | WordPress Development
Kinetic Lab Website

Business Naming

The project kicked off with the renaming the business. This involved thorough research on competitors, deep dives into their current client base, and detailed questionnaires to understand their aspirations for business growth. Collaborating closely with Hollie, we landed on the perfect new name for the business – Kinetic Lab.

Brand Creation

With the new name in place, the branding process began. We delved into creating a visual identity that would resonate with their target audience and reflect the essence of their services. From logo design to colour palette selection, every detail was crafted to align with the brand’s values and vision.

Copywriting and Website Design + Development

The journey continued with crafting compelling website copy that effectively communicated Kinetic Lab’s unique offerings and brand voice. Simultaneously, the focus shifted to WordPress design and development, ensuring a seamless and user-friendly online experience for visitors.


The transformation from North West Health & Performance to Kinetic Lab was not just a name change but a complete revitalisation of the brand. The new identity is modern, dynamic, and aligned with the business’s growth ambitions. The website now showcases the essence of Kinetic Lab, offering visitors an engaging platform to explore its services and values.

Check out the results below and let me know what you think!