Business Naming
The project kicked off with the renaming the business. This involved thorough research on competitors, deep dives into their current client base, and detailed questionnaires to understand their aspirations for business growth. Collaborating closely with Hollie, we landed on the perfect new name for the business – Kinetic Lab.
Brand Creation
With the new name in place, the branding process began. We delved into creating a visual identity that would resonate with their target audience and reflect the essence of their services. From logo design to colour palette selection, every detail was crafted to align with the brand’s values and vision.
Copywriting and Website Design + Development
The journey continued with crafting compelling website copy that effectively communicated Kinetic Lab’s unique offerings and brand voice. Simultaneously, the focus shifted to WordPress design and development, ensuring a seamless and user-friendly online experience for visitors.
Results
The transformation from North West Health & Performance to Kinetic Lab was not just a name change but a complete revitalisation of the brand. The new identity is modern, dynamic, and aligned with the business’s growth ambitions. The website now showcases the essence of Kinetic Lab, offering visitors an engaging platform to explore its services and values.
Check out the results below and let me know what you think!
