BRANDING & SHOPIFY WEBSITE
About the project
Caro is one of Sydney’s Eastern Suburbs’ most accomplished Gyrotonic instructors. Her studio in Rose Bay and her online store selling pilates and other wellness products had both been up and running for a number of years.
Now she was ready to take it to the next level and wanted to not only scale her business but also find ways to streamline things so she could spend more time enjoying her business.
The first step I recommended was to combine her two websites. Previously Caro had her studio website on Squarespace and her eCommerce store on Shopify.
With the advancements in Shopify 2.0, I felt confident we could combine her two businesses into one website. This not only reduced her monthly hosting costs but made marketing both businesses a lot easier.
Next, I knew both businesses needed a makeover. I had previously helped Caro brainstorm to create her business name ‘Tonic’ but we hadn’t got to the branding stage yet. Whealthy Life also required a new look and feel to match the vibe of her business and the direction she wanted to go in with her new website. So Created a brand for Whealthy Life and a sub-brand for Tonic that could stand alone, but also work under the umbrella of Whealthy Life.
Caro’s new brands and Shopify website are so much more in line with who she is as a person and the business and products she has.
What the client said
“I absolutely love my new brand and website!
I had designed my old website myself and thought it wasn’t too shabby, but when Belle redid my branding she did such an amazing job that every time I look at my logo my heart sings.
Obviously, other people love it too as I jumped a full ranking percent the month after we launched it.
Belle not only does amazing branding, but she also knows her stuff, advising me to choose a theme which allows me to showcase my varied products with a huge amount of detail on each product page.
This level of knowledge increases customer satisfaction which leads to more sales.
Belle is a legend.”
Exceptional. That’s the word that best describes our experience in working with Belle. Our previous website was solid but needed updates to improve search functionality, better showcase our product range, and help shine through our brand core values and personality in a more meaningful way.
Belle understands all facets to a website - she’s not just a website designer, rather a savvy business mind with design skills. We absolutely love the professional but warm vibe Belle achieved on our website… and our customers agree!
If you’re looking for the best, she’s it.
I absolutely love my website!
I had designed my old website myself and thought it wasn’t too shabby but when Belle redid my branding and website she did such an amazing job that every time I look at it my heart sings. Obviously, other people love it too as I jumped a full ranking percent the month after we launched it.
Belle seriously knows her stuff, advising me to choose a theme which allows me to showcase my varied products with a huge amount of detail on each product page. This level of knowledge increases customer satisfaction which leads to more sales.
Belle not only created our amazing website and branding but also mentored us through our first year in business. She provided a wealth of business advice and support which helped our floristry business blossom!
We love our website, it is such a great representation of our brand. We find it very user-friendly and so do our clients.
Belle is the perfect mix of professional and approachable. Her honest and upfront approach was both refreshing and effective in realising our business goals.
We cannot recommend Belle highly enough.
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