design services

website development

wordpress, squarespace + shopify

business branding

logo and brand strategy + implementation

brand photography

eye-catching imagery to match your brand


websites & beyond, add a voice to your brand

tech services

website hosting + maintenance

keep your digital storefront in great shape

website audit

find out if your website’s performing

funnel building

social media advertising + email marketing

virtual CMO

marketing expert in your back pocket

Belle creating the killer content guide

Looking for a solution to get all your design stuff done fast? Discover The Design Day Intensive

The Wellness Witches


Pure Fin Shopify website

About the project


The Brief

When the opportunity to work with Aline McCarthy from The Wellness Witches landed on my desk, I jumped at the chance!

The Wellness Witches is a platform where Aline could offer her years of experience in health along with her unique skill set to people who are ready to create a more vibrant life. With a huge range of skills, she has created a community of people ready to take charge of their health and find their own path to wellness.

Aline had curated a super-engaged, 10K strong, following on Instagram and she honestly blows me away with her ability to create beautiful and informative content for her followers on a daily basis. She truly is the epitome of someone who “serves” their followers.

But being so busy with creating all this incredible content as well as being booked solid with clients, meant she had paid little attention to her branding and website.

When we met to discuss the project we were both fizzing with ideas of what we could do to create a brand that would elevate her business and help her take it to the next level, a membership program where she could start curating all this incredible content she produces.

The Solution

I started with her branding; the colour palette, typography, and logo as well as some supporting graphics that I would use when designing her website and other pieces.

Next up I went to work on the website. Aline had an existing Squarespace website (to see how the site used to look, head to the bottom of the page!) which unfortunately had been created with no care or thought about the business.

I sat down with Aline and really got to know what she wanted from her business and how her website could help her with that.

Then I went to work. Starting from scratch I rebuilt the site from the ground up, refining all of Aline’s content to create a clear message for users and weaving her brand and story into every aspect.

As I mentioned earlier, The Wellness Witches had a following of over 10,000 on Instagram, but virtually no email list. So the next step was to create an email opt-in gift and develop a delivery system and email sequence for that opt-in.

I used mailerlite for this. It’s one of my preferred email providers and is free for up to 1000 users so I recommend it a lot, especially for people just starting out in building their list.

If you want to download Aline’s freebie, click here.

Finally, we looked at some social media templates in Canva. I love wrapping up a brand and website project for clients with a suite of social media templates for them. Canva is the perfect tool for this as I can create their templates and get this branding looking great and then hand the reins over to them and know they will have fantastic looking socials to match their new brand!

So, finally. What did The Wellness Wiches branding and website look like before this overhaul? Below I’ve shown you three screenshots from her old website. As you can see branding hadn’t been looked at and the website was clunky and inconsistent.

It’s come a long way and I’m so proud of everything we created.

client love


That’s the word that best describes our experience in working with Belle. Our previous website was solid but needed updates to improve search functionality, better showcase our product range, and help shine through our brand core values and personality in a more meaningful way.

Belle understands all facets to a website - she’s not just a website designer, rather a savvy business mind with design skills. We absolutely love the professional but warm vibe Belle achieved on our website… and our customers agree!

If you’re looking for the best, she’s it.

Ciara + Tracy

Co-founders, Pure Fin

I absolutely love my website!

I had designed my old website myself and thought it wasn’t too shabby but when Belle redid my branding and website she did such an amazing job that every time I look at it my heart sings. Obviously, other people love it too as I jumped a full ranking percent the month after we launched it.

Belle seriously knows her stuff, advising me to choose a theme which allows me to showcase my varied products with a huge amount of detail on each product page. This level of knowledge increases customer satisfaction which leads to more sales.

Caro Keatings

Founder, Whealthy Life

We love our website!

Belle not only created our amazing website and branding but also mentored us through our first year in business. She provided a wealth of business advice and support which helped our floristry business blossom!

Our website is such a great representation of our brand. We find it very user-friendly, and so do our clients.

Belle is the perfect mix of professional and approachable. Her honest and upfront approach was both refreshing and effective in realising our business goals.

Amy + Jenna

Co-founders, Edwards & Day

crafting a killer homepage



Crafting a Killer Homepage

Creating keyword-rich content is not just an art; it’s a science. With the right prompts, AI can help you generate content that resonates deeply with your audience. Learn how to transform your homepage into an irresistible hub that converts every visitor into a valued customer.

Got questions?

I’d love to chat.

Book a free discovery call and we can discuss how we're going to start converting your new customers! Or you can download my price list here.