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Belle creating the killer content guide

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Why doesn’t Google like me?

Jul 2, 2019 | Website Tips

why doesn't google like me - SEO tips

SEO… just those three little letters can leave most of us tearing our hair out. I think these days, pretty much everyone that has a business with an online presence understands that SEO is important, they probably have even identified their business’s keywords and have started using them throughout their website. Yet they’re still nowhere to be found in Google!

As the saying goes, the best place to hide a dead body is on page 3 of Google!

So, how do you fix that? If you’re using Squarespace already, then before you go any further, check out my blog post that goes through all the basics of getting the settings right on your site to make sure it’s optimised to the best of its abilities. If you’re not using Squarespace, then I hope whatever platform you are currently on has already got you covered for the basics like having a secure site, page titles, meta descriptions and making sure it’s responsive etc. I’m not going to delve into those things here as every platform will want these things done differently.

I want to concentrate on the other things you can do, outside of the technical features.


You know you need them, but there are good keywords and not-so-good keywords. If you use Chrome or Firefox to browse then you have to download Keywords Everywhere. It is a game-changer! Once installed when you search for something in Google it will tell you:

  • The monthly search volume

  • The cost per click

  • The Adwords competition

  • Related Keywords

  • Other phrases people searched for

Once you are armed with this kind of knowledge you can really drill down on how you include your keywords or phrases into your copy, see what will give you the best results and discover other phrases people are searching that may not have ever even occurred to you.

Register your site

Register your site with Google Search Console and depending on where you are located, also with Bing Webmaster Tools. You need to let them know you exist! And this is the first, and most important step, in making sure that happens.

Once you’ve registered it, submit a sitemap to them. If you’re using Squarespace this is super simple as Squarespace creates the site map for you. You literally just have to login into your Google Search Console, click on sitemaps in the navigation on the left-hand side and type sitemap.xml in the space next to your URL! It’s literally that easy!

If you’re using another platform then just google “How to submit your (platform-used) sitemap to Google Search Console” and you will be sure to find loads of tutorials.

Set up your Google my Business account

And get posting! I read a stat recently that said that 56% of businesses have NOT set up their Google My Business account yet. That’s a staggering amount of businesses missing out on a truly powerful tool, one that will immediately help your search engine ranking, is easy to set up and use and allows you to post your business’s offerings to a huge audience.

Add rich snippets

Once Google has crawled your site and has cached the pages, you can use Google’s Open Data Highlighter to literally highlight information on your page and tell Google what it is. The more conventional way to do this is to add “Schema Markup” code to your site, however, if you’re not a webmaster, then this Data Highlighter tool by Google is the next best thing. Super easy to use and you have complete control.

This is great if you sell products, run events, are a local business and want to be found, review books, restaurants, TV shows etc or write articles.

Check your speed

Another super important thing for your site’s SEO will be the time it takes to load. You can easily check this by entering your URL into a website like Pingdom. It will quickly test the speed for you and give you some pretty detailed feedback on how it performs.

Become a voice in your chosen field

By this, I mean create relevant, keyword-rich content and acquire backlinks through other people referring to your website. You may not want to start a blog, but honestly, writing regular (I’m talking weekly) blog posts about your area of expertise, including your keywords and phrases, is the best thing you can do to improve your rating in Search Engines.

Then share that content everywhere!

  • Create a Google My Business Post

  • Share it on LinkedIn

  • Write a post on Facebook

  • Create that perfect square and caption for Instagram

  • Pin it on Pinterest

You will truly be amazed at how quickly regularly doing this process will improve your business’s search engine position.

Then what?

I recently stumbled across this service by Hubspot though, it’s called Website Grader and I’ve got to tell you, I loved all the insights it gave me into my website and how it performed!

It grades your website’s overall performance, optimisation for tablets and mobile devices, it’s SEO, it’s security, and gives you advice on where there’s room for improvement.

I really hope this has given you some tips on how to improve your website’s SEO. Being discovered by an organic search by someone is literally GOLD when it comes to new leads, and I hope this has helped you with your quest for PAGE 1 OF GOOGLE!!!!

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client love

“Belle really got involved and understood my business model before making assumptions about the business needs. Belle built our new website, helped with branding and improved google ranking. Within a week of going live we gained more traction than in the previous 3 months. I could not recommend Belle highly enough, I love the website.”


“Creative Resauce was one of the agencies I used whilst on contract at the RAS of NSW and I thoroughly enjoyed working with Belle. It was a real partnership with Belle and her willingness to understand the brief and work through the creative process to achieve the best outcome was extremely professional. She often went above and beyond and tackled every job with enthusiasm and was responsive, timely and within the framework of our budgets.”


“Belle has been the Creative Designer for Brightsparks for over 3 years. Her work is consistently of a high standard and she always delivers the end product within the deadline. Her attitude is highly professional and she is a pleasure to work with. Belle's passion for design is evident in everything she does and I trust her completely to further develop our brand image. I would highly recommend Belle to anyone needing a fantastic designer.”


"From the moment I handed over my logo idea, I knew that Belle from Creative Resauce was the only person for the job. With quick email response times; easy submission process; an understanding of the needs of my business and a distinct creative flair, she did not disappoint. Needless to say, the finished design met all the requirements of the brief, and even outshone my original idea. Belle, I can't thank you enough!"


“Working with Belle was a Joy. I had developed my website a few years ago and it was cluttered, lacked a client journey and did not rank in SEO. Belle quickly fixed up links, simplified the journey and improved the design. She was fast, accurate, creative in her approach and extremely knowledgeable about current trends, technical and design issues.”


Some of my clients

Now I focus on working with women in business to create their dream brand and website. But rest assured, I’ve worked with the big guys too and learned a thing or two along the way.

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