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Belle creating the killer content guide

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Here’s my perfect website process (updated for 2022)

Aug 20, 2019 | Website Tips

perfect website process

I believe the process I have developed for my clients is almost as important as the website I design for them.


Because the process is going to be their whole experience of working with me. I want them to not only enjoy that time but actually find it an experience that uplifts them, helps them discover what they love about their business and drill down on who they really want to serve.

But even more than that, I want my process to help my clients uncover ways they want to build their business. I want them to discover additional avenues they can serve their clients through. I want them to see new opportunities to grow their businesses!!

And that all comes down to a great process.

So what does that mean for me and my clients?

It all starts with a proposal

Personalised and customized for each client. After my initial discovery call with a potential new client, I create a unique proposal for them where I outline

  • Exactly what I’ve heard they need and want

  • I pinpoint ways I can help them achieve those goals

  • I delve deeply into exactly what I will deliver and in what timeframe.

Communicating all this upfront makes it super clear what outcome working with me will achieve.

The Official Welcome

Once a proposal is accepted I immediately follow it up with my Welcome Document. This document delves deeply into what the next few weeks will look like for both of us. What is expected from each of us and when those deliverables are due.

It outlines all the ingredients we will need to gather together to create their new website. It is also is where we drill down in their

  • Main site goal

  • Ideal client

  • Website roadmap, the journey your site visitors will take to achieve their goal.

But more than this, it also introduces my clients to my unique content creation framework.

This system allows my clients to create all the content copy for their new website by simply answering a series of questions about their business. These short, easy-to-answer questions are the base I use to then create all their website copy from.

This system takes the pressure off my clients from having to firstly work out what to put on each page, but also to then pour over every word wondering how to communicate their message effectively.

My process takes that pain away.

Once we have gone through developing all this content together it’s time for the build. This is where everything we have created through the last stage of the process comes together.

The Build

This is their chance to sit back and relax. It’s when I get to dive deep into creating a conversion-based website for them. I won’t go into too much detail here, because this part of the process doesn’t really require anything from my clients. It’s where everything goes on behind the scenes.

I take the answers you’ve given me in the content framework questionnaire and craft your copy. I then take that and all the images, graphics, fonts and colours I have developed based on your brand and brief, and build you the website you’ve always dreamed of visually, but also one which is strategically designed and developed to meet your main site goal.

During the build stage, I usually give my clients two to three opportunities to view the site, provide feedback and for me to make revisions.

The Launch

Now we’re at the pointy end of the project all the hard work is done and it’s time to launch! When we are ready to launch I jump on a video call with my clients and we have a lesson and launch session. Here I take them through their whole site, show them how to edit various sections and connect any social accounts etc.

If we haven’t already done so, we also make sure the domain is connected at this point.

And that’s it!

Now it’s time for your new website to start attracting new leads and converting them into new customers. The hard work is done and you can enjoy seeing the return on investment and truly strategically developed website will give to you and your business.

The best thing about my process is that I take the heavy lifting away from my clients. I save them a tonne of time and that allows them to concentrate on what they’re passionate about and what they’re good at.

And at the end of the day, isn’t that what we all want?

Belle from Creative Resauce wearing a striped jumpsuit sitting on a lounge holding an ipad

Looking for an agency result, without all the agency bullshit?

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client love

“Belle really got involved and understood my business model before making assumptions about the business needs. Belle built our new website, helped with branding and improved google ranking. Within a week of going live we gained more traction than in the previous 3 months. I could not recommend Belle highly enough, I love the website.”


“Creative Resauce was one of the agencies I used whilst on contract at the RAS of NSW and I thoroughly enjoyed working with Belle. It was a real partnership with Belle and her willingness to understand the brief and work through the creative process to achieve the best outcome was extremely professional. She often went above and beyond and tackled every job with enthusiasm and was responsive, timely and within the framework of our budgets.”


“Belle has been the Creative Designer for Brightsparks for over 3 years. Her work is consistently of a high standard and she always delivers the end product within the deadline. Her attitude is highly professional and she is a pleasure to work with. Belle's passion for design is evident in everything she does and I trust her completely to further develop our brand image. I would highly recommend Belle to anyone needing a fantastic designer.”


"From the moment I handed over my logo idea, I knew that Belle from Creative Resauce was the only person for the job. With quick email response times; easy submission process; an understanding of the needs of my business and a distinct creative flair, she did not disappoint. Needless to say, the finished design met all the requirements of the brief, and even outshone my original idea. Belle, I can't thank you enough!"


“Working with Belle was a Joy. I had developed my website a few years ago and it was cluttered, lacked a client journey and did not rank in SEO. Belle quickly fixed up links, simplified the journey and improved the design. She was fast, accurate, creative in her approach and extremely knowledgeable about current trends, technical and design issues.”


Some of my clients

Now I focus on working with women in business to create their dream brand and website. But rest assured, I’ve worked with the big guys too and learned a thing or two along the way.

Sydney Royal
Sydney Royal Easter Show

Got questions?

I’d love to chat.

Book a free strategy session and we can discuss how we’re going to start converting your new customers!