Personal Brand Photography for Amy Chen
Not every client is excited about their Personal Brand Photography session, but even after a rocky start, this shoot ended up being one of my all-time favourites.
5 ways to instantly improve your About page
The About page is often the second most visited page on a website, after the Home page. But is it working hard enough for your business? These 5 tips will make sure that when someone lands on your About page they have the best chance of turning in to a new client.
Do you still need a website in 2022?
Having your own website means you can be found by customers who would otherwise be discovering your competition and allows you to create your own online customer experience, unique to you and your business.
How to make the most of your personal brand photoshoot
You’ve noticed how all your competitors have started representing themselves with professional, high-quality imagery, so you’ve taken the leap and booked your first brand photoshoot. Now how do you make the most of it?
Should I build my website myself?
I see so many new businesses struggling to convert clients because they have tried to save some $$ with a DIY website. With the rise of tools like Squarespace, the temptation to take on this part of your business yourself is all too much for some to resist.
How important is personal brand photography in 2022?
Investing in fresh, high quality and relevant images of ourselves is crucial if we want to connect with our audience through digital marketing channels, but often the investment required in time and money stops businesses from prioritising this vital step
Here’s my perfect website process (updated for 2022)
One of the pain points I hear from my clients again and again when it comes to choosing a designer is that they don’t understand the process, OR, find the process of creating all the content required for a killer website arduous and difficult to complete. Here I break down my process and explain how I make it pain-free for all my clients
How to write engaging copy for your website
How do you catch someone’s attention and get them to keep reading? How do you create a connection with someone through a screen and convey the information you have, that they’re looking for, before they hit the back button?
How to optimise eye-catching imagery
With the average time someone spends on a website being a staggeringly low 15 seconds, creating a great first impression is vital. The best way to do that? Eye-catching imagery.
Why doesn’t Google like me?
SEO… just those three little letters can leave most of us tearing our hair out. You understand that search engine optimisation is important, and you’ve identified your business’ keywords. Yet you’re still nowhere to be found in Google! Let’s try and change that.